How to Optimize Images for Website SEO & Rankings

Website speed is also an important factor for SEO. Google looks how fast a page loads and then rank it. Like other SEO techniques, webmasters need to fast their web pages. Keep in mind, not only search engines but users also do not like slow sites. A slower site can lose the number of visitors. observations cleared that images are the major reason to slow down a website. You need to optimize images for website SEO and ranking. Optimize images online if using blogger or use plugin if using Wordpress site. Optimize images can reduce the number of KBS and prevent to slow your web. How to optimize images or compress them for website's SEO and better search engine rankings? This is a common question, especially from newbie webmasters. Here are some simple things that you can do to optimize images for website SEO and rankings.

Also Read: Blogger SEO Tips for Quick Ranking

Optimize images online for website SEO & rankings

1- JPEG vs PNG (Which is Better) :

Choose image format wisely. PNG and JPEG are two popular and most using formats. Question is this which one is better for the website?


Joint Photographic Experts Group (JPEG) is a lossy compressed file format. It creates a file with complex colors which means it is good for photographs. This type of file gives high-quality image but it also increases file size which is not good for website speed and indirectly affects search engine rankings. JPEG file will reduce quality on compression. This file format also does not give transparency. Final words, It is good for Photographs.


Portable Network Graphics (PNG) is a lossless file format. This is a good alternative for both JPEG and GIF. This type of file gives transparency. PNG is a good choice for storing line drawings, text, and iconic graphics. This format is supported by all web browsers. That's why it is a common choice of webmasters. PNG does not lose quality on compression which means it is good for website SEO.

JPEG vs PNG which is better for website

I think this piece of information is enough to guide about which is the best image format for the website. Let's proceed to the next step.

2- Give Good Name to Images :

Images with numbers or useless alphabets do not help in image optimization. Give a good name to images offline by using your keywords. This name is also captured an image title. It makes easier for search engines to recognize an image. 
For Example: If I have an image which is providing information about "Advance SEO Tips" then its name will be the same these keywords or related to this. Important is this, image name must be relevant to image otherwise there is no benefit. Still confused? Look at the below sample image. This picture is telling about " Steps to Optimize Images for Website SEO & Rankings". I gave it a title "Optimize Images for Website SEO". Image name contains proper words and also the main keywords. Now it is good for SEO and ready for the next step of image optimization. Is everything clear now?

5 steps to optimize images for website seo & rankings

3- Compress Images :

It is very important to compress images. Compression reduces file size and increases speed. How to compress images on Wordpress and blogger?

Compress Images on Wordpress :

If you are running your website on Wordpress then image compression is very easy for you. Just install Tiny PNG plugin and your images will be automatically compressed after uploading. Nothing more, That's all about compression on Wordpress.

Compress Images on Blogger :

Blogger is used by the number of people so it is important to also guide about it. Unlike Wordpress, there is no automatic process of image optimization for Blogger users. You need to compress an image online. Compress images manually every time before uploading. Tiny PNG is an amazing site that reduces the number of KBS without losing quality. Here is a link of Tiny PNG. Go to this link just upload an image and it will be compressed. After that download it and upload in blogger. 

How to Optimize Images Online for Blogger

4- Give Alt Attributes: 

Search engines robots cannot identify images. They only crawl text. That's why we use text for images as title and alt tags to make an identification of image. Alt attributes are an important part of image optimization for SEO. When you upload an image in Wordpress on the right side there is an option of alt tag. In blogger, upload image then goes to image properties. Write a title and alt tag. You have to completely describe the whole image in a few words. Keep alt tag shorter as much as possible.

5- Additional Tips for  :

* Some additional information which will be useful. Avoid using copy images. Create your own image in Photoshop or somewhere else. Copied images will be filtered by Google and will not be shown in the search. Create your own images, does not matter how much you are good in graphics. Your own even simple image will be good for SEO. Anyhow if you are going to use copied image then must edit it a little bit which will reduce the risk.
* Use a good hosting for Wordpress. A good hosting makes the website faster. I recommend these two web hostings Hostgator and Bluehost. These two hosting companies are trusted worldwide and provide good results.

These are some techniques to optimize images and make the website faster. Check results on PageSpeed or GTmetrix before and after applying them. comment below how much this article is helpful. Do not forget to share the post to encourage me. Happy Blogging!
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10 Comment

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