How to Optimize Images for Website SEO & Rankings

Website speed is also an important factor for SEO. Google looks how fast a page loads and then rank it. Like other SEO techniques, webmasters need to fast their web pages. Keep in mind, not only search engines but users also do not like slow sites. A slower site can loss number of visitors. observations cleared that images are major reason to slow down website. You need to optimize images for website seo and ranking. Optimize images online if using blogger or use plugin if using Wordpress site. Optimize images can reduce number of kbs and prevent to slow your web. How to optimize images or compress them for website's seo and better search engine rankings? This is common question specially from newbie webmasters. Here are some simple things that you can do to optimize images for website seo and rankings.

Optimize images online for website SEO & rankings

1- JPEG vs PNG (Which is Better) :

Choose image format wisely. PNG and JPEG are two popular and most using formats. Question is this which one is better for website?

JPEG : 

Joint Photographic Experts Group (JPEG) is lossy compressed file format. It creates file with complex colors which means it is good for photographs. This type of file gives high quality image but it also increases file size which is not good for website speed and indirectly affect search engine rankings. JPEG file will reduce quality on compression. This file format also do not give transparency. Final words, It is good for Photographs.

PNG :

Portable Network Graphics (PNG) is lossless file format. This is good alternative for both JPEG and GIF. This type of file gives transparency. PNG is a good choice for storing line drawings, text, and iconic graphics. This format is supported by all web browsers. That's why it is common choice of webmasters. PNG do not loss quality on compression which means it is good for website seo.

JPEG vs PNG which is better for website

I think this piece of information is enough to guide about which is best image format for website. Lets proceed to next step.

2- Give Good Name to Images :

Images with numbers or useless alphabets do not help in image optimization. Give good name to images offline by using your keywords. This name is also captured as image title. It makes easier for search engines to recognize image. 
For Example : If i have an image which is providing information about "Advance SEO Tips" then its name will be same these keywords or related to this. Important is this, image name must be relevant to image otherwise there is no benefit. Still confused? Look at the below sample image. This picture is telling about " Steps to Optimize Images for Website SEO & Rankings". I gave it a title "Optimize Images for Website SEO". Image name contain proper words and also main keywords. Now it is good for SEO and ready for next step of image optimization. Is every thing clear now?

5 steps to optimize images for website seo & rankings

3- Compress Images :

It is very important to compress images. Compression reduces file size and increase speed. How to compress images on Wordpress and blogger?

Compress Images on Wordpress :

If you are running your website on Wordpress then image compression is very easy for you. Just install Tiny PNG plugin and your images will be automatically compressed after uploading. Nothing more, That's all about compression on Wordpress.

Compress Images on Blogger :

Blogger is used by number of people so it is important to also guide about it. Unlike Wordpress, there is no automatic process of image optimization for Blogger users. You need to compress image online. Compress images manually every time before uploading. Tiny PNG is amazing site that reduces number of kbs without losing quality. Here is a link of Tiny PNG. Go to this link just upload image and it will be compressed. After that download it and upload in blogger. 

How to Optimize Images Online for Blogger

4- Give Alt Attributes: 

Search engines robots can not identify images. They only  crawl text. That's why we use text for images as title and alt tags to make an identification of image. Alt attributes are important part of image optimization for SEO. When you upload an image in Wordpress on right side there is an option of alt tag. In blogger, upload image then go to image properties. Write title and alt tag. You have to completely describe the whole image in few words. Keep alt tag shorter as much as possible.

5- Additional Tips :

* Some additional information which will be useful. Avoid to use copy images. Create your own image in Photoshop or some where else. Copied images will be filtered by Google and will not be show in search. Create your own images, does not matter how much you are good in graphics. Your own even simple image will be good for seo. Any how if you are going to use copied image then must edit it a little bit which will reduce the risk.
* Use a good hosting for Wordpress. A good hosting makes website faster. I recommend these two web hostings Hostgator and Bluehost. These two hosting companies are trusted worldwide and provides good results.

These are some techniques to optimize images and make website faster. Check results on PageSpeed or GTmetrix before and after applying them. comment below how much this article is helpful. Do not forget to share post to encourage me. Happy Blogging !
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11 Comment
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Thank you for sharing this wonderful article on how to make a website more responsive. In my experience users leave the site right away of it's taking too much time as not all people have very high speed internet. I keep this in mind while doing Adwords Campaign Management. User friendly is the way to go.

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Thank you for sharing! This article is very helpful and easy to understand. Have a good day!


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